Our story
The Atelier
For two decades, AURUM has defined what it means to buy — and own — an exceptional automobile.
The Fifth Avenue Atelier
AURUM began with a simple observation: the finest cars deserve a purchase experience to match. Not a lot, not a showroom floor — an atelier, where provenance is verified, condition is obsessively documented, and every client is known by name.
Two decades later, that conviction has carried us from a single Fifth Avenue showroom to ateliers in London and Dubai, and into the garages of more than fifteen thousand owners across the world.
We remain a curator, not a supermarket. Every vehicle that carries the AURUM name has earned it.
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Deliveries
2005
A showroom on Fifth Avenue
AURUM opens with a single marque and a conviction: buying a great car should feel as exceptional as the car itself.
2010
The certification standard
We publish our 212-point inspection process — the first dealer to make verification fully transparent.
2014
A second atelier in London
Mayfair becomes home to our European flagship, uniting European collectors with our inventory.
2018
The electric conversation
AURUM launches its electric collection, becoming an early advocate for performance EVs without compromise.
2021
Dubai and the global client
Our DIFC showroom brings the atelier to the Middle East, serving a truly international clientele.
2024
The AURUM Concierge
We introduce our AI concierge — the first in luxury automotive retail — answering in English, French and Arabic, around the clock.
Today
15,000 deliveries and counting
15,000+ clients, 98% satisfaction, and one unchanged standard: drive excellence, own perfection.
Our Mission
To make the ownership of exceptional automobiles as extraordinary as the automobiles themselves — through absolute transparency, obsessive curation and service without compromise.
Our Vision
A world where buying a great car is a ceremony of trust — where every collector, whatever the marque, knows exactly what they own, why it matters, and that it will be preserved for the next generation.
A team of enthusiasts, engineers and custodians — obsessive about cars, and about the people who love them.
Adrian Cross
Founder & Chairman
Elena Voss
Chief Experience Officer
Marcus Hale
Director, Collector Relations
Julian Cross
Head of Curation
Experience the atelier yourself
Private viewings available at any of our locations.
Begin the journey
Schedule a private viewing, arrange financing in an afternoon, and take delivery of the vehicle you were always meant to own.